How to segment visitors by device type

The easiest way to segment visitors by device type is to choose the condition while you’re setting up the Audience. 1. Go to “Audience tab” and click on “Advanced settings” below Segment ( Target ) settings. 2. After that you’ll be able to see the “Device type” options.  You have the possibility to segment by […]

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Use Google Tag Manager dataLayer attributes in segmentation

If you are already using Google Tag Manager there is a big chance you’ve already implemented multiple custom information,  sent through dataLayer. With Omniconvert you can use all this custom information to segment experiments/surveys without another implementation. A bassic dataLayer looks like this: <script> dataLayer = [{ isLoggedIn: 0, userEmail: ” }]; </script> Example to segment all logged visitors: […]

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How to use customer attributes

The personalized attributes are data that you store in your own database and want to share with Omniconvert in order to segment your visitors in a more advanced manner. You can find this option in the app’s dashboard: Let’s say you have an online clothing shop, where visitors can create accounts. You can ask for information […]

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How to create a segment

To create a segment, go to Advanced – Segments. Then, go to the top sidebar and click the green button: New Segment. Afterwards, name your segment according to your marketing goals and target audience. The following section is the place where you create segments through applying some rules. These rules will configure the segments of traffic according […]

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