Step 1. Go to “Optimization”  –>  “Overlays” and create a new one

 

Step 2.  Filter the templates by selecting “Discount Coupon”,  “Subscribe to Newsletter” or  “Download PDF/Ebook” and choose a template from the list.

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Step 3. Choose the On Exit trigger

 

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Step 4.  Choose the desired method to receive the leads. You can setup the Lead collector to send the leads to your email ( or to multiple emails ), to Mailchimp, FreshMail, Campaign Monitor, or other tools through Zapier, or connect it to a webhook that sends the data directly to your database.

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Step 5. Next you must enter your “Audience“

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Step 6. Create or select a segment

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Then, this window will appear:

Step 7. Set up device type segmentation and frequency.

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Step 8.  Allocate traffic

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Step 9.  Set up goals

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When you click on the red button, this window will show up:

Step 10.  Schedule and publish

 

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Aaaand this is how it will look like:

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DON’T FORGET : After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website.