To create a segment, go to Advanced – Segments. Then, go to the top sidebar and click the green button: New Segment. Afterwards, name your segment according to your marketing goals and target audience.

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The following section is the place where you create segments through applying some rules. These rules will configure the segments of traffic according to your objectives.


Include/ Exclude
: will either include a parameter from our list or exclude it.
OR means REUNION. It means that this operator will select the visitors that respect at least one condition.

E.g. : Include >Parameter: Geolocation > IS > Bucharest
OR
Include >Parameter: Behavior- Returning visitors > IS > True

People triggered in this segment have to meet at least one condition: they’re either from Bucharest or they are returning visitors.

AND means INTERSECTION. It means that this operator will select the visitors that meet all of the conditions. Let’s take the previous example:

E.g. : Include >Parameter: Geolocation > IS > Bucharest
AND
Include >Parameter: Behavior- Returning visitors > IS > True

People triggered in this segment have to meet both conditions: they have to be from Bucharest and visited at least once your website.

 Click here for more explication about OR and AND conditions.

You can choose from over 40 parameters of segmentation:

 Click here for more explication about segmentation parameters.