If you are already using Google Tag Manager there is a big chance you’ve already implemented multiple custom information,  sent through dataLayer. With Omniconvert you can use all this custom information to segment experiments/surveys without another implementation.

A bassic dataLayer looks like this:

<script>
    dataLayer = [{
        isLoggedIn: 0,
        userEmail: ''
    }];
</script>

Example to segment all logged visitors:

Also you can use any dataLayer attribute as text in creatives with the {DATALAYER[attribute]} format.

Warning
dataLayer script tag must be inserted in page before omniconvert code.