The Interaction feature works with creative art-works that contain persuasive messages to convince your visitors to complete a particular task. It can take the form of a pop-up, ribbon, bar or interstitial. It can be triggered in the most strategic moments (e.g.: when the visitor wants to leave the page – On exit intention, on scroll, on load or even on click).
The purpose of an Interaction is to persuade through communication of relevant content to your audience.