The segmentation process stays at the basis of all of your experiments. If you want to study only specific segments of traffic using Omniconvert surveys, you first need to create your segments. Also, if you want to personalize the web experience for specific users that fit into a buyer persona segment, you’ll need to create the segments before. Basically any experiment idea you want to test needs a segment.

To create segments follow these steps:

  • Go to ‘Optimization’ – ‘Advanced’ – ‘Segments’

  • Then, go to the top sidebar and click the button, named ‘New Segment’

  • Name your segment according to your marketing goals and target audience

Our tool allows you to create any kind of segment based on parameters like in the example below.

You can include or exclude any of them and make combinations between them using OR and AND.


In order to find out more about OR and AND please click here.


Click on the parameters bellow in order to find out more about them:

  1. Traffic source:
  2. Geo-location:
  3. Conversions:
  4. Behavior:
  5. UTM parameters:
  6. Custom:
  7. Technology:
  8. Previous Surveys
  9. SalesManago:

 

Below you will find the description of each parameter used in our segmentation, with examples.

a. Traffic source:

Referrer type
6
This parameter segments the visitors based on the type of traffic source. It can be direct ( writing the website URL directly into the browser ), paid ( coming from a paid campaign like adwords or facebook ads, etc. ), organic ( coming from a search engine ) or referral ( coming from a recommendation website through a referral link ).
up-arrow-circle-hi

 

Referrer URL
7
It segments the visitors based on what was the page they were on, before coming to your website.
The conditions for the URL are:
is ( it segments the visitors that are coming from the exact link introduced in the “Value” field )
contains ( it segments the visitors that are coming from pages that contains the same value as the one inserted in the “Value” field )
start with ( it segments the visitors that are coming from pages whose URL starts with the same value as inserted in the value field ),
– end with ( it segments the visitors that are coming from pages whose URL ends with the same value as inserted in the value field )
– RegEx ( define with RegEx the links).
up-arrow-circle-hi

 

b. Geo-location:

Weather temperature
8
This parameter segments the visitors by the temperature ( Celsius or Fahrenheit ) from their location at the moment they reach your website.
The conditions are:
is ( it segments the visitors in whose locality is the exact temperature )
lower than ( it segments the visitors in whose locality the temperature is lower than the one introduced )
greater than ( it segments the visitors in whose locality the temperature is greater than the one introduced )
up-arrow-circle-hi

 

Weather condition
9
This parameter segments the visitors by the weather. The conditions are sunny, cloudy, raining, snowing.
up-arrow-circle-hi

 

Country
10
This parameter segments the visitors by the country from which they are accessing your website.

In order for this condition to apply, enter the first 3 letters of the word and then select the name from the list indicated by the platform.


up-arrow-circle-hi

 

Region
11
It segments the visitors by the region from which they are accessing your website.

In order for this condition to apply, enter the first 3 letters of the word and then select the name from the list indicated by the platform.


up-arrow-circle-hi

 

City
12

This parameter segments the visitors by the city from which they are accessing your website.

In order for this condition to apply, enter the first 3 letters of the word and then select the name from the list indicated by the platform.


up-arrow-circle-hi

 

Range around city
13
This parameter segments the visitors that are accessing your website from inside a certain range ( km or miles ) around a particular city.

In order for the city to be included add with ‘AND’ condition the ‘City’ parameter.


up-arrow-circle-hi

 

c. Conversions:

Count goal conversions
14
This parameter segments the visitors by how many times they completed a certain goal after they were included in an experiment. It can be applied by selecting the goal and mentioning the number of conversions reached as a limit.
The conditions for the conversions are:
is ( it segments the visitors with the exact number of conversions )
Ex. Include -> Count goal conversions – > GoalName -> is – > 10
This segment targets only the visitors who have completed this GoalName 10 times exactly.
lower than ( it segments the visitors with a number of conversions lower than the number set in the Value field )
Ex. Include -> Count goal conversions – > GoalName -> lower than – > 10
This segment targets only the visitors who have completed this GoalName less than 10 times.
greater than ( it segments the visitors with a number of conversions greater than the number set in the Value field ).
Ex. Include -> Count goal conversions – > GoalName -> greater than – > 10
This segment targets only the visitors who have completed this GoalName more than 10 times.
up-arrow-circle-hi

 

Days since last conversion
15
It segments the visitors by the number of days since they last made a conversion on the website.The conditions you can use are:
is ( it segments the visitors with the exact number of days )
Ex. Include -> Days since last conversion – > GoalName -> is – > 1
This segment targets only the visitors who have completed this GoalName 1 day ago.
lower than ( it segments the visitors who made a conversion under that number of days set in the Value field )
Ex. Include -> Days since last conversion – > GoalName -> lower than – > 2
This segment targets only the visitors who have completed this GoalName less than 2 days ago.
– greater than ( it segments the visitors who made a conversion above that number of days set in the Value field ).
Ex. Include -> Count goal conversions – > GoalName -> greater than – > 2
This segment targets only the visitors who have completed this GoalName more than 2 days ago.
up-arrow-circle-hi

 

Average revenue
16
This parameter segments visitors by the average revenue they brought to your website. The conditions you can use with it are:
– is ( it segments the visitors that have brought to your website the exact average
value introduced in the value field ).
Ex. Include -> Average revenue – > Sale -> is – > 245
This segment targets only the visitors who have bought an average amount of 245 from your website.
lower than ( it segments the visitors that have brought to your website a value lower than the one introduced in the value field )
Ex. Include -> Average revenue – > Sale -> lower than – > 245
This segment targets only the visitors who have brought a lower average revenue than 245 to your website.
greater than ( it segments the visitors that have brought to your website a value greater than the one introduced in the value field )
Ex. Include -> Average revenue – > Sale -> greater than – > 245
This segment targets only the visitors who have brought a greater average revenue than 245 to your website.

Please keep in mind that this segmentation can be applied for ‘sale’ goal or for any custom goal that also reports a value to our platform.


up-arrow-circle-hi

 

Total revenue
17
It segments visitors by the total revenue they brought to your website.
The conditions are:
is ( it segments the visitors that have brought to your website the exact amount introduced in the value field in terms of revenue )
Ex. Include -> Total revenue – > Sale -> is – > 300
This segment targets only the visitors who have brought a total amount of 300 in terms of revenue to your website.
lower than ( it segments the visitors that have brought to your website a lower amount than the one introduced in the value field in terms of revenue )
Ex. Include -> Total revenue – > Sale -> lower than – > 300
This segment targets only the visitors who have brought a total amount lower than 300 in terms of revenue to your website.
greater than ( it segments the visitors that have brought to your website a greater amount than the one introduced in the value field in terms of revenue )
Ex. Include -> Total revenue – > Sale -> greater than – > 300
This segment targets only the visitors who have brought a total amount greater than 300 in terms of revenue to your website.

Please keep in mind that this segmentation can be applied for ‘sale’ goal or for any custom goal that also reports a value to our platform.


up-arrow-circle-hi

 

d. Behavior:

Returning visitor
18
This parameter segments the visitors who have been on your website in the past, at least once. Please take into consideration that the number of visits on your website for each user is counted from the moment our tracking code is installed on your website.
This does not take into consideration the users that have visited your website before installing the tracking code.
Ex. User lands on your website on 01.01.2016
You install our tracking code on 10.01.2016
User visits your website again on 12.01.2016
This user is not a returning visitor it is a new visitor for our segmentation.
If the user comes back again on 18.01.2016 then it becomes a returning visitor.
up-arrow-circle-hi

 

New visitor
19
It segments the users who are visiting your website for the first time since the Omniconvert tracking code has been installed.
Ex. Users lands on your website on 01.01.2016
You install our tracking code on 10.01.2016
All the users that access your website after 10.01.2016 for the first time are consider new visitors.

up-arrow-circle-hi

 

Days since first visit
20
This parameter segments visitors by how many days have passed since they have first landed on your website.
Ex. User lands on your website on 01.01.2016
You install our tracking code on 10.01.2016
User visits your website again on 12.01.2016, which will be consider first visit
The conditions are:
is ( it segments the visitors with the exact number of days that have passed since they have first landed on your website )
Ex. Include -> Days since first visit – > is – > 5
lower than ( it segments the visitors with the number of days that have passed since they have first landed on your website is lower than the one from the value field )
Ex. Include -> Days since first visit – > lower than – > 10
greater than ( it segments the visitors with the number of days that have passed since they have first landed on your website is greater than the one from the value field )
Ex. Include -> Days since first visit – > greater than – > 2
up-arrow-circle-hi

 

Days since previous visit
21
It segments visitors by how many days have passed since their last visit on your website.
Ex. User lands on your website on 01.01.2016
You install our tracking code on 10.01.2016
User visits your website again on 12.01.2016, which will be consider first visit.
The conditions are:
is ( it segments the visitors with the exact number of days that have passed since their last visit on your website )
Ex. Include -> Days since previous visit – > is – > 5
lower than ( it segments the visitors whose number of days that have passed since their last visit on your website is lower than the one introduced in the value field )
Ex. Include -> Days since previous visit – > lower than – > 10
greater than ( it segments the visitors whose number of days that have passed since their last visit on your website is greater than the one introduced in the value field )
Ex. Include -> Days since previous visit – > greater than – > 2
up-arrow-circle-hi

 

Count visits
22
This parameter segments users by the number of times they have visited your website.
Ex. User lands on your website on 01.01.2016
You install our tracking code on 10.01.2016
User visits your website again on 12.01.2016, which will be consider first visit.
The conditions are:
is ( it segments the visitors who have visited your website with the exact number of times )
Ex. Include -> Count visits – > is – > 3
lower than ( it segments the visitors who have visited your website lower than that number of times introduced in the value field )
Ex. Include -> Count visits – > lower than – > 5
greater than ( it segments the visitors who have visited your website greater than that number of times introduced in the value field )
Ex. Include -> Count visits – > greater than – > 2
up-arrow-circle-hi

 

Count pageviews in current session
23
It segments visitors by the number of pages visited on your website in current session. The session starts in the moment they’ve landed on your website.
The conditions are:
is ( it segments the visitors with the exact number of pages visited on your website in current session, included the one where you want to apply your experiment )
Ex. Include -> Count pageviews in current session – > is – > 3
The experiment will apply on the third page that user reached, if that page is included in the ‘Audience’ tab condition.
lower than ( it segments the visitors whose number of pages visited on your website in current session is lower than the one introduced in the value field )
Ex. Include -> Count pageviews in current session – > lower than – > 5
The experiment will apply on the first 4th pages that user reached, if that pages are included in the ‘Audience’ tab condition.
greater than ( it segments the visitors whose number of pages visited on your website in current session is greater than the one introduced in the value field)
Ex. Include -> Count pageviews in current session – > greater than – > 2
The experiment will apply from the third page that user reached, if that page / pages is / are included in the ‘Audience’ tab condition.
up-arrow-circle-hi

 

URL visited in current session
24
This parameter segments visitors by a certain page that they have visited on your website in current session.
Let’s say you want to include this link in the segmentation:
https://www.omniconvert.com/case-studies
The conditions for the URL are:
is ( it segments the visitors whose URL visited in current session is identical with the one introduced in the value field )
Ex. Include -> URLs visited in current session – > is – > https://www.omniconvert.com/case-studies
contains ( it segments the visitors whose URL visited in current session contains the value that was introduced in the value field )
Ex. Include -> URLs visited in current session – > contains – > case
start with ( it segments the visitors whose URL visited in current session starts with the same value as the one introduced in the value field )
Ex. Include -> URLs visited in current session – > start with – > https://www.omniconvert
end with ( it segments the visitors whose URL visited in current session ends with the same value as the one introduced in the value field )
Ex. Include -> URLs visited in current session – > end with – > case-studies
RegEx ( define with RegEx the pages )
up-arrow-circle-hi

 

Time on site in current session
25
It segments visitors based on the amount of time, in seconds, they are spending in current session on your website.
The conditions are:
is ( it segments the visitors whose time on site is the exact seconds introduced in the value field )
Ex. Include -> Time on current session – > is – > 20
lower than ( it segments the visitors whose time on site is lower than the seconds introduced in the value field )
Ex. Include -> Time on current session – > lower than – > 30
greater than ( it segments the visitors whose time on site is greater than the seconds introduced in the value field )
Ex. Include -> Time on current session – > greater than – > 10
up-arrow-circle-hi

 

Landing page in current session
26
This parameter segments the visitors by the page they have first landed on when they’ve accessed the website.
Let’s say that your landing page that you want to segment is:
https://www.omniconvert.com/case-studies
The conditions for the URL are:
is ( it segments the visitors whose landing page URL in current session identical to the one introduced in the value field )
Ex. Include -> URLs visited in current session – > is – > https://www.omniconvert.com/case-studies
contains ( it segments the visitors whose landing page URL in current session contains the value that was introduced in the value field )
Ex. Include -> URLs visited in current session – > contains – > case
start with ( it segments the visitors whose landing page URL in current session starts with the same value as the one introduced in the value field )
Ex. Include -> URLs visited in current session – > start with – > https://www.omniconvert
end with ( it segments the visitors whose landing page URL in current session ends with the same value as the one introduced in the value field )
Ex. Include -> URLs visited in current session – > end with – > case-studies
RegEx ( define with RegEx the pages ).
up-arrow-circle-hi

 

Viewed variation
27
It segments visitors by Variation seen in a previously A/B test experiment.

In order to use this parameter, you must have or have had an active A/B Test at some point that collected data.
You also can segment the users that saw a particular Control by excluding the Variation of the same experiment.


up-arrow-circle-hi

 

Online visitors on the current page
28
This parameter segments visitors by the number of online people on the current page of the website.
The conditions are:
is ( it segments the exact number of online visitors as the one introduced in the value field )
Ex. Include -> Online visitors on the current page – > is – > 5
lower than ( it segments the number of online visitors whose lower than the one introduced in the value field )
Ex. Include -> Online visitors on the current page – > lower than – > 8
greater than ( it segments the number of online visitors whose grater than the one introduced in the value field )
Ex. Include -> Online visitors on the current page – > greater than – > 3
up-arrow-circle-hi

 

e. UTM parameters:

For more details click here.

 

Utm_source
29
It segments visitors that came from a specific source. It is used to describe where the traffic is coming from, for example the name of the website displaying your adverts or the newsletter name.
Let’s say you have a campaign with this url:
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article

The conditions are:
is ( it segments the visitors that are coming from the campaign whose source is identical to the one introduced in the value field )
Ex. Include -> Utm_source – > is – > Google Addwords
contains ( it segments the visitors that are coming from the campaign whose source contains the value introduced in the value field )
Ex. Include -> Utm_source – > contains – > Google
start with ( it segments the visitors that are coming from the campaign whose source starts with the value introduced in the value field )
Ex. Include -> Utm_source – > start with – > Google
end with ( it segments the visitors that are coming from the campaign whose source ends with the value introduced in the value field )
Ex. Include -> Utm_source – > end with – > Addwords
RegEx ( define with RegEx the campaign’s source )
up-arrow-circle-hi

 

Utm_medium
30
This parameter segments visitors that came from a specific campaign. It is used to describe the advertising or marketing medium, for example cpc, banner, email etc.
Let’s say you have a campaign with this url:
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article

The conditions are:
is ( it segments the visitors that are coming from the campaign whose medium is identical to the one introduced in the value field )
Ex. Include -> Utm_medium – > is – > banner 25
contains ( it segments the visitors that are coming from the campaign whose medium contains the value introduced in the value field )
Ex. Include -> Utm_medium – > contains – > banner
start with ( it segments the visitors that are coming from the campaign whose medium starts with the value introduced in the value field )
Ex. Include -> Utm_medium – > start with – > banner
end with ( it segments the visitors that are coming from the campaign whose source ends with the value introduced in the value field )
Ex. Include -> Utm_medium – > end with – > 25
RegEx ( define with RegEx the campaigns source )
up-arrow-circle-hi

 

Utm_term
31
It segments visitors that came from a specific campaign. This is used to specify the keyword that you want to manually tag in paid campaigns. For example, a google adwords campaign for the term ‘SEO services’ would be tagged ‘utm_term=seo_services’.
Let’s say you have a campaign with this url:
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article

The conditions are
is ( it segments the visitors that are coming from the campaign whose term is identical to the one introduced in the value field )
Ex. Include -> Utm_term – > is – > example 1
contains ( it segments the visitors that are coming from the campaign whose term contains the value introduced in the value field )
Ex. Include -> Utm_term – > contains – > example
start with ( it segments the visitors that are coming from the campaign whose term starts with the value introduced in the value field )
Ex. Include -> Utm_term – > start with – > example
end with ( it segments the visitors that are coming from the campaign whose term ends with the value introduced in the value field )
Ex. Include -> Utm_term – > end with – > 1
RegEx ( define with RegEx the campaigns source ).
up-arrow-circle-hi

 

Utm_content
32
This criterion segments visitors that came from a specific campaign. It is used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version from the same campaign is more effective.
Let’s say you have a campaign with this url:
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article

The conditions are:
is ( it segments the visitors that are coming from the campaign whose content is identical to the one introduced in the value field )
Ex. Include -> Utm_content – > is – > test 2
contains ( it segments the visitors that are coming from the campaign whose content is identical to the one introduced in the value field )
Ex. Include -> Utm_content – > contains – > test
start with ( it segments the visitors that are coming from the campaign whose content starts with the value introduced in the value field )
Ex. Include -> Utm_content – > start with – > test
end with ( it segments the visitors that are coming from the campaign whose content end with the value introduced in the value field )
Ex. Include -> Utm_content – > end with – > is – > 2
RegEx ( define with RegEx the campaigns source )
up-arrow-circle-hi

 

Utm_campaign
33
It segments visitors that came from a specific campaign. This refers to the overall campaign you are running. For example, if the new campaign you are launching is for a new phone (e.g. the K00z) then your campaign may be called ‘K00z_launch’.
Let’s say you have a campaign with this url:
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article

The conditions are:
is ( it segments the visitors that are coming from the campaign whose campaign is identical to the one introduced in the value field )
Ex. Include -> Utm_campaign – > is – > Segmentation article
contains ( it segments the visitors that are coming from the campaign whose campaign contains the value introduced in the value field )
Ex. Include -> Utm_campaign – > contains – > Segmentation
start with ( it segments the visitors that are coming from the campaign whose campaign starts with the value introduced in the value field )
Ex. Include -> Utm_campaign – > start with – > Segmentation
end with ( it segments the visitors that are coming from the campaign whose campaign end with the value introduced in the value field )
Ex. Include -> Utm_campaign – > end with – > article
RegEx ( define with RegEx the campaigns source ).
up-arrow-circle-hi

 

f. Custom:

Cookies
34
This parameter segments visitors by their cookies.
In order to use this segmentation, you must set the cookie for the user when he visits your website. Its value can be a number or a text.
Let’s say you have implemented a cookie that added user this value in their browser: 1254
The conditions are:
is ( it segments the visitors whose value of the cookie is identical to the one inserted in the value field )
Ex. Include -> Cookie – > Cookie name – > is – > 1254
contains ( it segments the visitors whose value of the cookie contains the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – > contains – > 25
start with ( it segments the visitors whose value of the cookie starts with the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – >start with – > 12
end with (it segments the visitors whose value of the cookie ends with the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – > end with – > 54
lower than ( it segments the visitors whose value of the cookie is lower than the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – > lower than – > 1255
greater than ( it segments the visitors whose value of the cookie is greater than the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – > greater than- > 1253
RegEx ( define with RegEx the value )

In order to find out more about cookie and what it does click here.


up-arrow-circle-hi

 

Custom attribute
35
The custom attribute is data you store in your own database and want to share it with Omniconvert in order to segment your visitors in a more advanced manner.
This parameter segments visitors by data you store about them in your own database and share it with our platform. In order to use it, the website must have a custom variable ( given by us) placed inside your website’s code that pushes data in your Omniconvert account database when a new visitor lands on your website.
Let’s say that your data is pushing the age of the visitors from database.
The conditions are:
is ( it segments the visitors whose value of the custom attribute from database is identical to the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > is – > 20
This segment targets only the visitors, registered in your database, that have 20 years old.
contains ( it segments the visitors whose value of the custom attribute from database contains the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > contains – > 2
This segment targets only the visitors, registered in your database, that have 2 included in their age.
start with ( it segments the visitors whose value of the custom attribute from database starts with the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > start with – > 2
This segment targets only the visitors, registered in your database, whose age stars with 2 ( 2, 22 etc. ).
end with ( it segments the visitors whose value of the custom attribute from database ends with the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > end with – > 2
This segment targets only the visitors, registered in your database, whose age ends with 2 ( 12, 32 etc. ).
lower than ( it segments the visitors whose value of the custom attribute from database is lower than the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > start with – > 30
This segment targets only the visitors, registered in your database, whose age are under 30 ( 29, 28 etc. ).
greater than ( it segments the visitors whose value of the custom attribute from database is greater than the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > start with – > 19
This segment targets only the visitors, registered in your database, whose age are upper than 19 ( 20, 22 etc. ).
RegEx ( define with RegEx the value )
up-arrow-circle-hi

 

onPage variable
36
This parameter segments visitors by the variable that was defined in Optimization – OnPage Variables.

Click here for a concise article on how to do it.

Let’s say that you declared the total of the cart, your OnPage Variable.
The conditions are:
is ( it segments the visitors whose value of the variable from website is identical to the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > is – > 200
This segment targets only the visitors that have 200 in their cart.
contains ( it segments the visitors whose value of the variable from websitecontains the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > contains – > 200
This segment targets the visitors whose cart contains 200 ( 2200, 15200, 20026 etc. ).
start with ( it segments the visitors whose value of the variable from website starts with the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > start with – > 200
This segment targets the visitors whose cart start with 200 ( 2004, 200546 etc. ).
end with ( it segments the visitors whose value of the variable from website ends with the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > end with – > 200
This segment targets the visitors whose cart end with 200 ( 4200, 546200 etc. ).
lower than ( it segments the visitors whose value of the variable from website is lower than the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > lower than – > 200
This segment targets the visitors whose cart is lower than 200 ( 199, 25 etc. ).
greater than ( it segments the visitors whose value of the variable from website is greater than the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > greater than – > 200
This segment targets the visitors whose cart is greater than 200 ( 201, 1955 etc. ).
RegEx ( define with RegEx the value ).
up-arrow-circle-hi

 

GTM dataLayer attribute
37
It segments visitors by the variable that is defined and pushed from website database using Google Tag Manager dataLayer .
Let’s say that your datalayer is pushing the age of the visitors from database.
The conditions are:
is ( it segments the visitors whose value of the dataLayer, from website database, is identical to the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > is – > 20
This segment targets only the visitors, registered in your database, that have 20 years old.
contains ( it segments the visitors whose value of the dataLayer, from website database, contains the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > contains – > 2
This segment targets only the visitors, registered in your database, that have 2 included in their age.
start with ( it segments the visitors whose value of the dataLayer, from website database, starts with the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > start with – > 2
This segment targets only the visitors, registered in your database, whose age stars with 2 ( 2, 22 etc. ).
end with ( it segments the visitors whose value of the dataLayer, from website database, ends with the one introduced in the value field )
Ex. Include ->GTM datalayer attribute – > datalayer attribute name – > end with – > 2
This segment targets only the visitors, registered in your database, whose age ends with 2 ( 12, 32 etc. ).
lower than ( it segments the visitors whose value of the dataLayer, from website database, is lower than the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > start with – > 30
This segment targets only the visitors, registered in your database, whose age are under 30 ( 29, 28 etc. ).
greater than ( it segments the visitors whose value of the dataLayer, from website database, is greater than the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > start with – > 19
This segment targets only the visitors, registered in your database, whose age are upper than 19 ( 20, 22 etc. ).
RegEx ( define with RegEx the value )
up-arrow-circle-hi

 

g. Technology:

IP address
38
This parameter segments visitors by their IP address.

In order to find out your IP address click here.


The conditions are:
is ( it segments the visitors whose IP address is identical to the one introduced in the value field )
Ex. Include -> IP address – > is – > 19.896.567
contains ( it segments the visitors whose IP address contains the one introduced in the value field )
Ex. Include -> IP address – > contains – > 896
start with (it segments the visitors whose IP address starts with the one introduced in the value field )
Ex. Include -> IP address – > start with – > 19
end with ( it segments the visitors whose IP address ends with the one introduced in the value field )
Ex. Include -> IP address – > end with – > 567
RegEx ( define with RegEx the value ).
up-arrow-circle-hi

 

Device type
39
It segments the visitors based on which device they’re using when they are accessing your website: desktop, phone or tablet.
up-arrow-circle-hi

 

Operating system
40
This parameter segments visitors by their device operating system ( Windows, MacOS, Linux, iOS or Android ) when they are accessing your website.
up-arrow-circle-hi

 

Browser name
41
It segments visitors by the browser ( Chrome, Firefox, Opera, Safari, Internet Explorer ) they’re using to access your website.
up-arrow-circle-hi

 

Browser version
42
This parameter segments visitors by the version of the browser used to access your website.
The conditions are:
is ( it segments the visitors whose browser version is identical to the one introduced in the value field )
lower than ( it segments the visitors whose browser version is lower than the one introduced in the value field )
greater than ( it segments the visitors whose browser version is greater than the one introduced in the value field )
up-arrow-circle-hi

 

Browser language
43
It segments visitors by the language set up into the browser at the moment they are accessing your website.
up-arrow-circle-hi

 

Screen width
44
This parameter segments visitors by their device screen width ( pixels ).
The conditions are:
is ( it segments the visitors whose screen width is identical to the one introduced in the value field )
Ex. Include -> Screen width – > is – > 1000
lower than ( it segments the visitors whose screen width is lower than the one introduced in the value field )
Ex. Include -> Screen width – > lower than – > 1000
greater than ( it segments the visitors whose screen width is greater than the one introduced in the value field )
Ex. Include -> Screen width – > greater than – > 600
up-arrow-circle-hi

 

Screen height
45
This segments visitors by their device screen height ( pixels ).
The conditions are:
is ( it segments the visitors whose screen height is identical to the one introduced in the value field )
Ex. Include -> Screen height – > is – > 800
lower than ( it segments the visitors whose screen height is lower than the one introduced in the value field )
Ex. Include -> Screen height – > lower than- > 700
greater than ( it segments the visitors whose screen height is greater than the one introduced in the value field )
Ex. Include -> Screen height – > greater than – > 600
up-arrow-circle-hi

 

Javascript variable
46
It segments visitors by the data the variable returns. It can be a value generated dynamically on spot or some value about the user that you’ve recorded into your database. In order to use it, you must have implemented a Javascript variable defined in the source code of your website that returns the data you wish in order for Omniconvert to read it.
Let’s say that is a variable that pushes the total of the cart.
The conditions are:
is ( it segments the visitors whose value of the javascript variable is identical to the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > is – > 200
This segment targets only the visitors that have 200 in their cart.
contains ( it segments the visitors whose value of the javascript variable contains the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > contains – > 200
This segment targets the visitors whose cart contains 200 ( 2200, 15200, 20026 etc. ).
– start with ( it segments the visitors whose value of the javascript variable starts with the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > start with – > 200
This segment targets the visitors whose cart start with 200 ( 2004, 200546 etc. ).
– end with ( it segments the visitors whose value of the javascript variable ends with the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > end with – > 200
This segment targets the visitors whose cart end with 200 ( 4200, 546200 etc. ).
lower than ( it segments the visitors whose value of the javascript variable is lower than the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > lower than – > 200
This segment targets the visitors whose cart is lower than 200 ( 199, 25 etc. ).
-greater than ( it segments the visitors whose value of the javascript variable is greater than the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > greater than – > 200
This segment targets the visitors whose cart is greater than 200 ( 201, 1955 etc. ).
-RegEx ( define with RegEx the value )
up-arrow-circle-hi

 

Internet Service Provider

Screenshot_17This condition segments visitors based on the Internet service provider they are using.

Let’s say you are using Vodafone on your mobile device and you have mobile data on it.
If you access a website where an Omniconvert experiment is running and he has a segmentation with a condition like the one above, you will be able to see the experiment.

The conditions you can use are:

is ( it segments the visitors whose ISP is identical to the one inserted in the value field )
Ex. Include -> Internet service provider – > is – > VODAFONE
This segment targets only the visitors that are using internet from Vodafone.
contains ( it segments the visitors whose ISP name contains the part in the value field )
Ex. Include -> Internet service provider – > contains – > DAFONE
This segment targets the visitors whose ISP name contains  “DAFONE”
– start with ( it segments the visitors whose ISP name starts with what has been inserted in the value field )
Ex. Include -> Internet service provider – > start with- > VODA
This segment targets the visitors whose ISP name start with “VODA”. ( This can be for example:  Vodafone, Vodanet, VodaLan etc )
– end with ( it segments the visitors whose ISP name ends with the one inserted in the value field )
Ex. Include -> Internet service provider – > start with- > FONE
This segment targets the visitors whose ISP name end with “FONE”.   ( This can be for example :  Vodafone, Panafone, Intelfone etc
-RegEx ( define with RegEx the value )

 

h. Previous Surveys
47
This criterion segments visitors by the answers they gave to a certain Survey that is / was active.
up-arrow-circle-hi

 

i. SalesManago
48
Is a software that scans the behavior of the visitors on your website. By using this software you can segment visitors by a certain parameter that followed their steps.
The conditions are:
is ( it segments the visitors whose value of the parameter is identical to the one inserted in the value field )
contains ( it segments the visitors whose value of the parameter contains the one inserted in the value field )
– start with ( it segments the visitors whose value of the parameter starts with the one inserted in the value field )
– end with ( it segments the visitors whose value of the parameter ends with the one inserted in the value field )
– lower than ( it segments the visitors whose value of the parameter is lower than the one inserted in the value field )
-greater than ( it segments the visitors whose value of the parameter is greater than the one inserted in the value field )
– RegEx ( define with RegEx the value )

This segmentation can be applied only if you have this software installed on the same website with our tracking code.


up-arrow-circle-hi