A great idea for optimizing your conversion rate is to ask your users why are they leaving without buying. You can do that by creating an on-exit Survey. In this way, you’ll see the issue and solve it asap.
Here is an example:
Have you found what you were looking for?
Yes -> go to question ‘What kept you from buying it right now?‘
No -> go to question ‘What exactly were you looking for? Please don’t spare the details.‘
What kept you from buying it right now?
Should be a large text answer. In this way, they will describe with their own words what was it.
What exactly were you looking for? Please don’t spare the details.
The same here, large text answer.
Here are the steps to follow in order to set it up:
Step 1. Create a new survey
To create a new survey, from the main menu selet the option ‘Survey‘.
Then, in the next window choose Pop-up survey and enter a name for it.
Step 2. Create the questions
Create Question 1 that will open your survey and choose as an answer type – Unique choice (radio):
Define the answer options and after that save the question:
Create the other two questions from the survey that at the end will be integrated into the branching logic scheme:
For question 2 and 3 you must go to advanced settings and select “Go to end screen” after the visitor answers.
After you’ve done with that setting, edit the first question and create the branching logic. For every answer option that belongs to the main question choose its specific correspondent.
For YES -> What kept you from buying it right now?
For NO -> What exactly were you looking for? Please don’t spare the details.
Step 3. Make the Lead collector settings
You can also choose to collect your respondent’s data by using the Lead collector feature if you wish. If not go to Step 5 – Design :
Choose what data you want to receive from your visitors:
We have integration with MailChimp, CampaignMonitor, Freshmail and Zapier.
Step 4. Design the survey appearance and texts
Design your Survey by clicking on “Appearance”:
You can also preview it in the live preview window:
To customize your texts, you can select from the predefined languages or insert your own version in any language you choose. In this tab, you can also add a Header to your survey, in a text format, picture, or HTML/CSS. You can delete the Intro message page for the survey to start with the first question directly. There is a place for the “Thank you message” too and you have the same options to modify it, just like the intro message.
Step 5. Set the audience
Manage the pages included in the experiment by using rules. In our example, the rule “URL contains” will make our system trigger the Survey on all the category and product pages.
After you’ve done managing the pages select the “Segment” of visitors who will see the survey by clicking on the red drop-down button.
After you click on “Select a segment” , a new window will appear. From this window, you can choose a segment that has already been created or create a new one.
In the second part of the page, you will select the percentage of visitors that will see the survey and how often to display it to them. Here you can also add a maximum number of responses (once that number is reached the survey will stop) and select the device segmentation.
At the end you have the option to mark it as exclusive, meaning that no other surveys will be triggered for the visitors who already viewed this one, for the time it is running.
Step 6. Schedule and publish the survey
Choose for how long to set it live, when to be triggered to your visitors and whether or not you want to receive an email when it has expired.
Finally, click on ‘Publish’. You can also save the experiment as a draft to work on it later.
DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.