Don’t keep an offer or promotion for months, keep it just for a few hours/minutes!
Why? Because time pressure is a huge trigger.
Here is how you can create such an experiment:
Step 1. Create a new overlay
Go to ‘Overlay’ on the left side menu.
From the next window choose Create an Overlay to create a new experiment.
Filter the available templates by selecting ‘Countdown’ and choose a template from the list (or, create your custom personalized one).
Choose the On Exit trigger
Step 2. Add a countdown timer
Click on the countdown timer, in the preview window, to open up the editing menu.
Click on the Clock icon from the menu to open up the countdown options.
Then select the type of countdown timer you wish, set the limit and click ok.
NOTE: The countdown timer is set by default after the UTC time. If you wish to adapt it to your geographical area, you will need to convert the time accordingly.
Step 3. Set the audience
Choose your “Audience“
Enter the URL of the page(s) where you want to trigger the experiment at “Manage the pages where you want to run this experiment”.
Then create or select a segment from the existing ones.
Once you click on ‘Select or create a segment’, this window will appear:
Under the Advanced settings option, you can set up the device type segmentation and frequency on which the overlay will be displayed.
Step 4. Set the traffic allocation and goals
To allocate traffic, move the blue slider and then split the percentage between Control and Variation.
To set up goals, you can choose to count the three goals implemented by default or to create a new one.
When you click on the red button, this window will show up:
Step 5. Schedule and publish the overlay
Adjust the schedule by selecting the time interval to run this overlay and the press the ‘Publish’ button.
Finally, here’s how the pop-up will look:
DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.