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    Don’t keep an offer or promotion for months, keep it just for a few hours/minutes! 

    Why? Because time pressure is a huge trigger.

    Here is how you can create such an experiment:

    Step 1. Create a new overlay

    Go to ‘Overlay’ on the left side menu.

    From the next window choose Create an Overlay to create a new experiment.

    Filter the available templates by selecting ‘Countdown’ and choose a template from the list (or, create your custom personalized one).

    Choose the On Exit trigger

    Step 2. Add a countdown timer

    Click on the countdown timer, in the preview window, to open up the editing menu.

    experiment countdown timer

    Click on the Clock icon from the menu to open up the countdown options.

    Then select the type of countdown timer you wish, set the limit and click ok.

    countdown timer type limit

    NOTE: The countdown timer is set by default after the UTC time. If you wish to adapt it to your geographical area, you will need to convert the time accordingly.

    Step 3. Set the audience

    Choose your “Audience

    Enter the URL of the page(s) where you want to trigger the experiment at “Manage the pages where you want to run this experiment”.

    experiment audience

    Then create or select a segment from the existing ones.

    experiment segment

    Once you click on ‘Select or create a segment’, this window will appear:

    create new select existing segment

    Under the Advanced settings option, you can set up the device type segmentation and frequency on which the overlay will be displayed.

    device frequency segmentation

    Step 4. Set the traffic allocation and goals

    To allocate traffic, move the blue slider and then split the percentage between Control and Variation.

    To set up goals, you can choose to count the three goals implemented by default or to create a new one.

    experiment goals

    When you click on the red button, this window will show up:

    experiment new goal

    Step 5. Schedule and publish the overlay

    Adjust the schedule by selecting the time interval to run this overlay and the press the ‘Publish’ button.

    schedule experiment
    publish live experiment

    Finally, here’s how the pop-up will look:

    DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.

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