Article sections

    To stop visitors from abandoning your website, you can use Omniconvert’s personalization feature. It allows you to trigger pop-ups or other creatives when the visitor wants to leave the page.

    Most eCommerce stores use this technique to lower their abandonment. In this article, we’ll show you how to offer a discount when visitors want to leave your website’s pages.

    Step 1. Create a new overlay

    To create a new overlay, go to ‘Dashboard’  –>  ‘Overlay’ -> ‘Create an Overlay‘ button

    Step 2. Select the template and the trigger

    Filter the available templates by selecting ‘Discount Coupon’ and choose a template from the list (or, create your custom personalized one).

    overlay discount coupon

    Choose the ‘On Exit’ trigger.

    Step 3. Set the audience

    In the ‘Audience’ step, enter the URL of the page(s) where you want to trigger the experiment at ‘Manage the pages where you want to run this experiment’.

    experiment audience manage pages

    Step 4. Set the segmentation

    Create or select a segment.

    experiment create select segment

    Then, this window will appear:

    create new select existing segment

    Step 4. Advanced settings

    Set up the preferred device type segmentation and the frequency.

    device frequency segmentation

    Step 5. Traffic allocation and goals

    Allocate the traffic between Control and Variation(s).

    experiment traffic

    To set up goals, keep the ones added by default or add/create new ones.

    experiment goals

    ***When you click on the red button, this window will show up:

    experiment new goal

    Step 6. Schedule and publish the experiment

    The last step is to schedule and finally publish your experiment.

    schedule experiment
    publish live experiment

    ***Here is how the on-exit overlay will look like on your website:

    overlay on exit final look

    DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.

    Was this post helpful?