It’s important for you to understand who’s more likely to make a return so that you can explore further, through surveys, what frictions these customers are facing so we can make the customer experience smoother.
REVEAL goes a level deeper and also display the orders return rate:
- by brand
- by category
- by RFM customer segment
By knowing the order return rate and customers return rate REVEAL can correlate the 2 indicators to understand whether the return rate affects returned customers or not.