Most of the time, visitors know exactly what they’re looking for, so why not give them the chance to go directly there, as soon as they land on your website? You can do this by creating an Overlay that is triggered on load, on the landing pages (like category or homepage).
Here is how you can do it:
Step 1. Create a new Overlay
Step 1. Select the ‘Overlay’ option on the left side menu.
From the next window choose Create an Overlay to create a new experiment.
Filter the available templates by selecting ‘Personalization’ and choose a template from the list (or, create your custom personalized one).
Then choose the ‘On Load’ trigger.
Step 2. Edit the overlay design
In this step you must enter the link towards the pages you want to redirect towards (example: the pages with the size filter active). Example: myshoppingwebsite.com/clothes?size=s
Step 3. Set the audience
Choose your ‘Audience’ and enter the URL of the page(s) where you want to trigger the experiment at ‘Manage the pages where you want to run this experiment’.
Then create or select a segment from the existing ones.
Once you click on ‘Select or create a segment’, this window will appear:
Under the Advanced settings option, you can set up the device type segmentation and frequency on which the overlay will be displayed.
Step 4. Set the traffic allocation and goals
To allocate traffic, move the blue slider and then split the percentage between Control and Variation.
To set up goals, you can choose to count the three goals implemented by default or to create a new one.
When you click on the red button, this window will show up:
Step 5. Schedule and publish the overlay
Adjust the schedule by selecting the time interval to run this overlay and the press the ‘Publish’ button.
***Here is a preview of how it will look on your website:
That’s all. Enjoy your conversions.
DON’T FORGET: After each time you publish or update an experiment, you have to wait 3-4 minutes until it will be visible on your website. If you want to see the changes live instantly, install the OmniTool extension that helps bypass the cache system which generates the delay. You can download OmniTool here.