Stay up to date with the latest product improvements, new capabilities, and performance enhancements released by the Explore team.
This page highlights major features, usability improvements, and platform updates designed to help you run experiments faster, track results more accurately, and unlock new growth opportunities.
For major releases, you’ll also find links to documentation, tutorials, and setup guidance.
Mar 24th, 2026 – Export Main Goal Conversions (.CSV)
You can now download a .CSV file containing main goal conversions, making it easier to analyze and share experiment results.
What you can do
- Export main goal conversion data in CSV format
- Use the data for:
- External analysis
- Reporting
- Sharing with stakeholders
Why this matters
- Simplifies data access outside the platform
- Supports deeper analysis in tools like Excel or BI platforms
- Helps teams collaborate and report on experiment performance
Mar 20th, 2026 – Edit Attributes
You can now edit element attributes directly in the Visual Editor, giving you more control over how elements behave.
What you can do
- Modify attributes such as:
href(links)class(styling and targeting)- Other HTML attributes
- Apply changes directly from the editor interface
Why this matters
- Enables deeper customization without custom code
- Makes it easier to update links, tracking, or styling hooks
- Bridges the gap between visual editing and technical control
This feature is especially useful for more advanced experiments that require fine-tuned behavior changes.
Mar 20th, 2026 – Copy & Paste Elements
You can now copy and paste elements directly inside the Visual Editor, making it easier to duplicate content and build variations faster.
What you can do
- Copy any element on the page
- Paste it anywhere within the page structure
- Choose to:
- Paste with styles (full duplication)
- Paste without styles (structure only)
Why this matters
- Speeds up experiment creation
- Reduces repetitive work when building variations
- Gives you more flexibility when testing layouts and components
This update makes it much easier to reuse and adapt existing elements without starting from scratch.
Feb 19th, 2026 – HTML Explorer
We’ve introduced HTML Explorer, a new widget inside the Visual Editor that gives you a complete, structured view of all elements on a page — making it easier than ever to find, select, and modify exactly what you need.
Inspired by the way browser developer tools display page structure, HTML Explorer brings that level of control directly into your experimentation workflow.
What you can do
- View the full hierarchy of elements on the page in one place
- Instantly search and locate specific elements
- Select elements directly from the structure panel
- Quickly switch selection to:
- Parent elements
- Child elements
- Sibling elements
- Automatically highlight selected elements on the page
- Open the customization panel instantly for editing
Why this matters
- Eliminates guesswork when selecting complex or nested elements
- Speeds up experiment creation and layout changes
- Reduces reliance on manual selectors or custom code
- Makes precise targeting accessible to both technical and non-technical users
HTML Explorer significantly improves control and accuracy when building visual experiments — especially on complex page structures where traditional selection can be challenging.
Feb 6th, 2026 – Move Element Tool (BETA)
We’ve introduced a new Move tool in the WYSIWYG/Visual Editor that lets you reposition elements on the page without writing code.
What you can do:
- Select any element you want to reposition
- Choose the destination element
- Instantly move the selected element before or after it
Why this matters:
- Faster layout changes directly in the editor
- No manual DOM manipulation needed
- Easier creation of layout-based A/B tests
- More flexibility when building variations
Feb 3rd, 2026 – Quick Access to Experiment Reports
You can now exit Experiment Edit mode and jump straight to the experiment’s report page with a single click.
A new View Report button is now available while you’re in Experiment Edit mode.
It takes you directly to that experiment’s reporting page — no need to return to the experiment list and search for it again.
Why this matters
- Faster access to results during setup or review
- Smoother workflow between editing and analysis
- Saves time when iterating on experiments
A small change, but a big quality-of-life improvement for teams that move quickly between building and evaluating experiments.
December 19th, 2025 – Website Consumption Limit Control
A new control mechanism helps you manage website consumption limits more effectively.
This feature gives you better visibility and control over usage, helping teams plan experiments confidently and avoid unexpected interruptions.
December 16th, 2025 – New Experiment Statuses
We’ve introduced new experiment status to improve workflow clarity and experiment lifecycle control.
Draft
- Default status for newly created experiments
- Not visible to website visitors
- Helps differentiate unfinished setups from paused experiments
- Cannot be restored after publishing
Publishing (Shopify experiments only)
- Temporary status during Shopify synchronization
- May last from a few seconds to a few minutes
- Automatically transitions to Active when complete
These updates make experiment management clearer and reduce confusion during setup and deployment.
December 15th, 2025 – Advanced Goal Targeting (Multiple URL Conditions)
Goal configuration is now more flexible and powerful.
Pageview, On-click, and Scroll goals now support multiple URL-based conditions combined using AND/OR logic — similar to audience segmentation.
Why this matters
- More precise tracking for complex funnels
- Better alignment between goals and targeting logic
- Easier measurement across multiple pages or flows
Existing goals continue to work normally and are automatically adapted for compatibility.
December 5th, 2025 – Shopify Price Testing
We’re excited to introduce one of the most anticipated capabilities: Price Testing is now live and available to all Shopify users with single-currency stores.
This feature allows you to test product pricing directly within Shopify while maintaining accurate tracking and performance stability.
What’s included:
- Uses the existing Explore Shopify app (no new installation flow)
- Improved App Embed with:
- Anti-flicker protection
- Configurable timeout duration
- Updated Shopify Pixel for accurate sale goal tracking
- Shopify function for applying price changes
- Additional permissions for product and discount management
📚 Documentation and tutorials coming soon.
