Article sections

    What is a personalization experiment

    Omniconvert Explore powers up your visitor interactions with everything you know about them, so you can deliver a relevant, real-time experience.
    If you want to be noticed, you should consider surprising your audience with a different approach, through a personalization experiment.

    The principle of website personalization is pretty simple: sort your visitors/customers by certain criteria and then treat them accordingly.
    A personalization experiment is basically an A/B test that offers you many options to create a more personalized user experience for your visitor.

    Now that you know what a personalization experiment helps you achieve, let’s start creating your first experiment of this kind.

    Step 1. Create a new personalization

    From the main left menu choose the ‘Personalization’ option and then the ‘Create a Personalization’ button:

    In the next window you can add the URL of the web page you intend to make changes to ( “Enter the page URL you want to edit” ) or add the HTML source code of the web page you want to start testing.
    The second option,  ‘or upload HTML’, is used only for the auto-generated web pages, like the shopping cart page.

    Step 2. Personalize the text(s) on your page

    Once the page has loaded in the WYSIWYG editor, create a new variation:

    In the variation editor, click on the text that you want to modify and select from the list the ‘Edit element -> Change text’ option:

    Here you will find three options that will help you personalize your text:

    2.a. Variables

    Here is the list with all the variables that are available for personalizing your text, without any further actions needed to implement.

    For example, you can show a message like ‘Hurry up, X people have this item added to their cart!’:

    2.b. Customer attributes

    In this section you will find all the customer attributes that you have previously implemented, that can help you create a more personal user experience for your visitors. They can include any data that you have about them, such as age, gender, location, total cart amount, lifetimevalue etc.

    For example, a customer attribute could help you show a message like: ‘Welcome back, {CUSTOMER[NAME]}!’

    Here is how you can implement and use customer attributes.

    2.c. OnPage Variables

    An OnPage variable is a part of your page which can be used as a text variable in your personalization experiment.

    In this list you will find all the OnPage Variables that you have previously created and you can use them to personalize your message.

    Here is an example on how to create and use an OnPage Variable.

    Step 3. Set the audience, traffic allocation & goals and publish the personalization

    All the next steps are the same as in a normal A/B test: Setting the audience, Setting the traffic allocation and goals and then Publishing the experiment.

    Follow the steps 3-5 in this article to finalize your personalization experiment.

    DON’T FORGET: After each modification made you have to wait 3-4 minutes until it will be visible in the front end.

    Was this post helpful?