The bounce rate goal shows how many visitors who were included in your experiment, left the page without interacting with it in any way.
For example: Visitor lands on the homepage -> experiment is triggered – > visitor closes the browser/tab/changes the link manually = bounce
The bounce rate is an inverted type of goal. This means that by default when a user enters your website the action is considered to be a bounce. Only if the user interacts with your page a un-bounce event is sent to our servers and this cancels the original bounce.
It also means that if you see a lower bounce rate in Omniconvert’s dashboard, you should be happy because this equals more engagements from the users.