Integrate with Microsoft Clarity
Overview
This integration tracks A/B experiment views, Interaction (Overlay) views, and Survey views, using Clarity's custom tags and events.
Custom tags sent
A/B and Interaction experiments:
{
"key": "Omniconvert Experiment Id #{experiment_id}",
"value": "{experiment_name}"
}
Where experiment_id and experiment_name are the actual experiment’s ID and Name.
{
"key": "Omniconvert Variation Id #{variation_id}",
"value": "{variation_name}"
}
Where variation_id and variation_name are the actual variation’s ID and Name.
Survey experiments:
{
"key": "Omniconvert Variation Id #{variation_id}",
"value": "{variation_name}"
}
Where variation_id and variation_name are the actual variation’s ID and Name.
Custom events sent
-
Omniconvert Experiment Id #
{experiment_id} -
Omniconvert Experiment Name:
{experiment_name} -
Omniconvert Variation Id #
{variation_id} -
Omniconvert Variation Name:
{variation_name} -
Omniconvert Survey Id #
{survey_id} -
Omniconvert Survey Name
{survey_name}
Enabling the integration
-
Go to the Integrations settings page.
-
Scroll to Microsoft Clarity.
-
Turn the switch on and press Save.

Once enabled, custom tags and events start appearing in your Clarity dashboard. Dashboard data can take up to 2 hours to refresh.
Filtering by custom tags

-
Open your dashboard or heatmaps.
-
Click Filters.
-
Go to Custom filters → Custom tags.
-
Select your target tag and value, then click Apply.

Filtering by custom events

Either navigate to Smart events in your dashboard and select your target events directly, or:

-
Click Filters.
-
Go to User actions → Smart events.
-
Select your target events and click Apply.

Both filtering methods work the same way for heatmaps as they do for the dashboard.

