Integrate with Microsoft Clarity

Overview

This integration tracks A/B experiment views, Interaction (Overlay) views, and Survey views, using Clarity's custom tags and events.

Custom tags sent

A/B and Interaction experiments:

{
"key": "Omniconvert Experiment Id #{experiment_id}",
"value": "{experiment_name}"
}

Where experiment_id and experiment_name are the actual experiment’s ID and Name.

 {
"key": "Omniconvert Variation Id #{variation_id}",
"value": "{variation_name}"
}

Where variation_id and variation_name are the actual variation’s ID and Name.

Survey experiments:

  {
"key": "Omniconvert Variation Id #{variation_id}",
"value": "{variation_name}"
}


Where variation_id and variation_name are the actual variation’s ID and Name.
​

Custom events sent

  • Omniconvert Experiment Id # {experiment_id}

  • Omniconvert Experiment Name: {experiment_name}

  • Omniconvert Variation Id # {variation_id}

  • Omniconvert Variation Name: {variation_name}

  • Omniconvert Survey Id # {survey_id}

  • Omniconvert Survey Name {survey_name}
    ​

Enabling the integration

  1. Go to the Integrations settings page.

  2. Scroll to Microsoft Clarity.

  3. Turn the switch on and press Save.

Note

Once enabled, custom tags and events start appearing in your Clarity dashboard. Dashboard data can take up to 2 hours to refresh.

Filtering by custom tags

  1. Open your dashboard or heatmaps.

  2. Click Filters.

  3. Go to Custom filters → Custom tags.

  4. Select your target tag and value, then click Apply.

Filtering by custom events

Either navigate to Smart events in your dashboard and select your target events directly, or:

  1. Click Filters.

  2. Go to User actions → Smart events.

  3. Select your target events and click Apply.

Note

Both filtering methods work the same way for heatmaps as they do for the dashboard.

Updated