Twilio Segment – Explore Integration

The integration with Twilio Segment allows customers to track their experiments, variations, and leads in Segment sources.

At the moment, the integration tracks:

• A/B experiment views
• Interaction views
• Survey views
• Interaction leads
• Survey leads

Events content

Omniconvert Experiment View

  {
    "omniconvertExperimentId": 23709,
    "omniconvertExperimentName": "A/B test 15-4-2024 9:37",
    "omniconvertExperimentType": "ab",
    "omniconvertVariationId": 53138,
    "omniconvertVariationName": "Variation #1"
  }

Omniconvert Survey View

JSON

  {
    "omniconvertExperimentId": 23711,
    "omniconvertExperimentName": "Test Survey"
  }

Leads identifying

Interaction lead

JSON

  {
    "email": "[email protected]",
    "source": "interaction-23710-53140"
  }

Survey lead

JSON

  {
    "email": "[email protected]",
    "name": "Jhon Doe",
    "phone": "+37 788 788 7888",
    "source": "survey-23711"
  }

How to strat tracking with Segment integration

1. Go to the “Integrations” settings page
2. Scroll down to the “Twilio Segment” integration
3. Turn the switch button on and press the “Save” button

Once the integration is on, you should start receiving events in your Segment source.

You can check it in the source Debugger tab.