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    Conversion happens when you manage to align your values, principles, work, and your entire universe to the customer’s experience. It may seem hard to do it, but we can help you. Align your universe to the customer’s one with this glossary, so we can all speak the same conversion language.

    A/B testing is a technique used to determine whether a specific change made on a webpage can influence conversions in a positive or in a negative way.

    Branching logic means that you can choose which questions to appear next in a survey when someone chooses a specific answer. You can also trigger a personalization experiment in the same manner.

    Control Page is the original version of the page that you want to include in any experiment.

    Conversion Rate is the percentage of transactions from the total number of visitors on your page or website.

    Experiment is the basic unit of the Omniconvert platform. It’s any test meant to validate your hypothesis, to find out more about your audience, or to target specific segments of traffic.

    General Tracking Code is the code that makes Omniconvert work on your website.

    Goal is what you want to measure in an experiment, including “micro-goals” of a page such as bounce rate, clicks on an element (button, text link, image, etc.)

    Goal Tracking Code is the code that allows our platform to track and measure the goals that you define such as conversion rate, revenue per visitor, etc.

    Lead collector is the method that allows you to collect information about your website users such as name, email address, phone number, and others through interactive creatives.

    On-exit, on-load, and on-scroll are the ways you can trigger creatives on your website pages: when a visitor has the intention to leave the page when the page is loading, and when the user uses the scroll to see more on a page.

    Segmentation is the process of creating segments using the AND and OR operators and the segmentation criteria available in the Omniconvert platform (city, weather condition, etc. )

    Surveys are marketing research instruments that help you collect insights about your website’s audience.

    Variable is an element that contains data. It is used in the experiments in which you show the name of the city, the shopping cart value, and others.

    Variation Page is the version of the page that “suffers” a change in content or design in an A/B test, or the appearance of a pop-up in a web personalization experiment.

    Web Personalization is a marketing technique that allows you to address specific segments of traffic with interactive creatives.

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