Every experiment can have multiple goals, as per your needs. These can be found in the experiment editor, under the Traffic allocation & Goals section.
Default Goals
In every Omniconvert experiment, there are 3 goals that come by default:
- Bounce rate – tracks how many visitors who were included in your experiment, left the page without interacting with it in any way. Does not require integration.
You can find an article dedicated to this goal here. - Engagement – tracks how many visitors have visited more than 3 pages on your website and stayed more than 180 seconds on the website. Does not require integration.
You can find an article dedicated to this goal here. - Sale – tracks how many of your visitors who saw the experiment have bought something by reaching the thank you page of your selling funnel; the average order value and the revenue per visitor. Requires integration.
You can find an article dedicated to this goal here.
For the Sale goal, you must replace VALUE with the JavaScript variable that returns the total revenue of your cart and TRANSACTION_ID with the JavaScript variable that returns the transaction id.
Created Goals
Aside from these, you are able to create and add new goals. There are two types of created goals:
- Local – will only apply to the current experiment.
- Global – once created they can be applied to any experiment.
Currently, there is only one local goal you can create:
- Track Clicks – tracks how many visitors clicked on a certain element on your page.
You can find an article dedicated to this goal here.
This goal is created from the Visual Editor. Once created, it will automatically be added to the to the Goals list.
If you want to add a global goal, you can do this by pressing on the Select or create a goal button.
From this screen you can select which goals you want to apply for the current experiment. Or you can press New goal to create a brand new goal.
If you want to create a goal, follow this article which has step by step instructions for each type of goal.
The goal types you can create are:
- Pageview – tracks how many people viewed a particular web page.
You can find an article dedicated to this goal here. - On Click – tracks how many visitors clicked on a certain element on your page(or the same element on multiple pages).
You can find an article dedicated to this goal here. - Scroll – tracks how much a user has scrolled on the pages where the experiment is running or on the ones selected.
You can find an article dedicated to this goal here. - Custom – can be used to track anything, but needs explicit integration.
You can find an article dedicated to this goal here.
Goal Timeout
After adding your goals you, you can set up a time limit in days for registering your goals for the experiment.
You can find an article dedicated to this feature here.
