Integrate with WordPress
Manual installation
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Go to your Dashboard and select Tracking code settings.
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Copy the Synchronous version of the tracking code.

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In your WordPress Dashboard, go to Appearance → Editor.
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In the list of Templates, find the one described as
header.php, open it, and paste the tracking code right after the opening<head>tag.
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Click Update file, then allow around 10 minutes for the change to be processed.
Note
If your website uses Google Tag Manager, follow Install via Google Tag Manager instead - once GTM is set up on your site, that article covers adding the Explore tag through it.